USG needed help rolling out a new technology application to sales teams and customers. Fungi led them through a message mapping and alignment exercise to ensure the internal team had a simple and repeatable story to tell. Then we developed a content toolbox to share it with customers including a sales playbook, explainer video, customer teaser and a “story-in-a-page”.

After the launch of their new website, C&W needed a global video content strategy to bring consistency and brand continuity across the organization. Fungi media audited their content and interviewed marketing teams in order to develop a simple set of guidelines that could be followed by all agencies (internal and external) when developing content.